More than words
- Laura Burke - Coach

- Jan 22, 2020
- 4 min read
Updated: Feb 3, 2020

Back in 1998, I stumbled upon a book that over all these years is still a staple in my library and part of my philosophy.
I was living in San Diego, a 20-something-year-old, mostly single with enough good friends. I had a great apartment in the Mission Valley area, practically next door to what was then Qualcomm Stadium where the Padres and Chargers played. I had a good job and drove my Dadâs hand-me-down but totally amazing Audi 5000CS Turbo. Nearly every Saturday without fail, I would drive up the beautiful coast to my friendâs apartment in the University City area. Sheâd usually drive from her apartment up the even more beautiful stretch of coast highway to Del Mar where we would go to our favorite coffee shop, Miracles. Iâm wondering now if I truly appreciated the name of that place back then. Weâd get our coffee and some breakfast treats and spend hours sitting in the southern California sun, looking out at the ocean and just talking about the week, about life, about whatever...
Most days, when weâd finished our coffee, weâd stroll a little around Del Mar with its quaint shops, frequenting one in particular that carried candles, incense, dream catchers, and so much more, including books. I didnât know it at the time, but this was really my introduction to the world of personal development. I found books like The Seven Spiritual Laws of Success by Deepak Chopra, The Hidden Messages in Water by Masaru Emoto, books on I-Ching and Chakras. These are all still in my library and I pick them up periodically. One book, The Four Agreements by Don Miguel Ruiz, had such a profound effect on me from the start. Yet I somehow knew even then that I wasnât truly ready to receive everything I was reading. This book calls to me now and then, so I pick it up and remember something Iâve perhaps let slip, or find something I hadnât found before.
The First Agreement in this book is âBe impeccable with your word.â What Don Miguel Ruiz goes on to describe is the importance of having integrity, saying what you truly mean, and using âthe power of your words in the direction of truth and love.â If we all adopted even just this one agreement the world would be a vastly different place.
What is so important about the words we use? Maybe everything. We attach meaning to words. While a picture might be worth a thousand words, a single word can conjure an entire vision in our minds, it can trigger a memory, it can drastically alter our state in an instant.
The words we each use have impact in two directions: outward and inward.
What we each say out loud can be heard by anyone around us. This means our family, friends, coworkers, even strangers out in public can absorb these words, whether the words are directed at them or not. You probably have heard the expression âSticks and stones can break my bones but words can never hurt me.â Maybe youâve even used it yourself. I think itâs true that words donât matter at allâŚ. when theyâre someone elseâs. And when you remember that you canât control what someone else thinks or says and never, ever have to care what they think or say. Yet itâs so easy to instantly get impacted by what someone else says. Now, if someone says something that you think is totally awesome, like âGreat job!â or âI love your shoes!â⌠ride the wave of positivity. But it takes awareness and energy to deflect negativity, to protect our inner world from the damage others may otherwise inflict. I know that not everyone shares this view, that there are lots of people that get pushed and pulled in all sorts of directions just because of what someone else said, often without even noticing. So if the words I speak can affect others, isnât it my great responsibility, even privilege, to choose words that empower and uplift others?
âWhether you think you can, or you think you can't - you're right.â - Henry Ford
Our inward-directed words, what we say to and about ourselves, Iâd argue, is what matters the most. Sometimes these words are out loud, other times they may be silent thoughts. Either way, they have immense impact on our subconscious, which listens very obediently to what it is told. Our brain seeks congruity, creating what we say and believe is true. So if Iâm constantly thinking or saying âIâm not smart,â my subconscious is going to influence me to act in ways that a person who is ânot smartâ would act, which then âproves my pointâ and reinforces this belief. If I had a friend who constantly told me I wasnât very smart, would I want to continue being friends with her? Probably not. So why should I say such things to myself! If I say, instead, âI learn from my mistakes,â that triggers my subconscious to look for learning opportunities, which will result in a very different trajectory for me. We all have stories about who we are. I wonder how many stop to look at those stories, evaluate whether they are empowering or disempowering, and decide whether they want to keep them or create new ones.
As I started writing this, I happened to listen to a podcast from last month with Marissa Peer (The Model Health Show, podcast #387). Her message boils down to: âThe words you say define what happens to you.â Iâm both fascinated and comforted that the same message has come to me, in varying forms, for more than 20 years.
I wonder what you will observe if you pay close attention to what you, and others, are saying for an entire day?






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